Free Our Data: the blog

A Guardian Technology campaign for free public access to data about the UK and its citizens


What’s the cost of sales and marketing in the government organisations?

Here’s a thought. We have our list of target organisations.

Now, could someone who has a few moments download their annual reports (really just the accounts) and look at their cost of sales and cost of marketing?

By our argument, the cost of sales is an unnecessary overhead which could be cut virtually to zero (to be replaced by cost of distribution of electronic data formats).

Cost of marketing would still exist: the Ordnance Survey, for example, would still want people to be aware of its different offerings, and its position as a prime supplier. (You can disagree – make the case in the comments.)

Does subtracting the cost of sales (and perhaps legal costs…) from the organisations’ costs substantially reduce their costs, and thus mean that it would be easier for them to “trade” without having to make sales? It’s a thought…

    The following posts may be related...(the database guesses):