Virtual London online plans killed off by Ordnance Survey licensing demands

The map to the side was created by the Centre for Advanced Spatial Analysis at University College London, showing air pollution (redder means worse; bluer less bad). It’s the sort of map that would have all sorts of uses, if you could make it interactive and navvigable online: you’d be able to determine how polluted the street where you were looking to buy a house was; or (as a planner) where congestion was worst; or (as a scientist) where to site experiments.
But you won’t find a navigable map like that – only snapshots. Reason being that longstanding attempts by Casa and Google to persuade the OS to license the use of the map online have foundered.
The reason: Google wanted to make a one-off payment for the MasterMap data the map derives from; OS insists that it must be a per-user system, as applies to all sorts of other people (and which has scuppered other plans in the past, longstanding readers will recall – see “Travel maps of Britain.. measured by time, not distance” in May 2006. There too it was OS’s licensing model that meant that work funded by the Department of Transport couldn’t be shown online).
In Want to see a great 3D model of London online? Ordnance Survey says no we look at what’s been lost:
Virtual London, developed by the Centre for Advanced Spatial Analysis at University College, London, represents all of the capital’s boroughs in 3D, including 3m buildings. It was intended to help citizens visualise the impact of new developments and hazards such as air pollution and flooding. The mayor’s London Connects e-government programme has also sent copies of the model, running in Google Earth, to each of London’s 33 local councils.
Then the problem emerged. Virtual London contains spatial data derived from OS’s MasterMap, the definitive crown copyright database of Britain. Licences to use MasterMap data are a valuable income stream to OS, a trading fund required to earn a profit for the Treasury by selling products and data licences. There was no problem with London’s boroughs using the 3D model in-house, because, like virtually all government bodies, they have licences to use OS data. What they could not do was post Virtual London on websites for London’s citizens to use.
The Virtual London team blogs their disappointment:
While it is fair to say that Google can be demanding the lack of movement by the OS does strike [smack? - CA] of an agency out of touch with today’s data requirements.
The Free Data Campaign has a number of posts and information with regards the practices of the OS. While we have not always agreed with them, and indeed have been warned off openly criticising the OS in the past by the powers that be, we cannot deny that the whole episode has been slightly Pythoneque.
The OS currently does not have the ability to license models for public usage and this is from a government-funded and approved agency.
(Obviously OS would argue about the “government-funded” part of that last sentence. But since just under half its revenues come from licensing to central and local government, it’s at least partly correct.)
The Virtual London team – while saying that they are merely passing on the link (to the world) while “worrying slightly in a ‘we need to distance ourselves from all this for the sake of our career[s]‘ sort of way” – point to an article on the matter by the Londonist about OS entitled “Ordnance Survey are not our friends”:
You’ve seen those adverts for a well known building society, right? – the ones with the annoying chap explaining that it ‘doesn’t work like that’.
Change the building society for the Ordnance Survey (our national mapping agency) and make Google the customer for a farce that has made London the laughing stock of the mapping world.
…
Google – Can we publish the Virtual London model from the guys at CASA? We’ll pay, and even put on your logo so that you get the credit.
Ordnance Survey – Doesn’t work like that.
Google – OK how does it work? Lets find a way around this, after all it is in the public’s interest and what with the Olympics coming up…
Ordnance Survey – Doesn’t work like that.
When you consider it like that, the whole thing really is Pythonesque. It could have come straight out of Life of Brian.
- The following posts may be related...(the database guesses):
- Does this sound familiar? Virtual London removed from Second Life - at Ordnance Survey request (20 November 2007; score: 76.75%)
- Public money paid for it - but the public can't view because of crown copyright (4 January 2007; score: 65.31%)
- A chance to tell OPSI what we want (4 January 2008; score: 26.91%)
- Mark the date: July 17 at the RSA, London, for the Free Our Data debate (22 June 2006; score: 24.5%)
- Crime mapping for London, Boris? We'll start the clock now (5 May 2008; score: 21.11%)

August 21st, 2007 at 1:15 pm
If the 33 councils have the data then anyone can ask them for it under Freedom of Information (the air quality data that is)
If their FoI officers have no problems giving it to them then Councils are allowed by OS to provide hard copy OR “an electronic image of a map in raster format” of the non-OS data together with the OS basemap.
Given this, it should be possible to argue that the 33 councils have now a business need to make this information publicly available. If this can be argues a third party can then provide this service for the councils, if they sign a sub-contractors agreement.
ACMarsden
August 24th, 2007 at 4:09 pm
Adrian, it doesn’t work like that. :-(
Any work derived from OS data has to fit in with their licensing rules. I could tell you a story along those lines that would defy the average person’s sense of logic.
August 31st, 2007 at 8:32 am
What the OS don’t seem to understand is that they have created a considerable incentive for people to wander around with GPS receivers and take note of the numbers. Using a relativly simple database with a Web frontend it would be quite possible to store the information. Now-a-days making a ‘Community Generated Geophysical Database’ no longer requires the resources of the State. The Ordnance Survey should remember that the initials OS also stand for Open Source. I don’t think there is any law which forbids the public taking notes about where they have been and what they saw.
August 31st, 2007 at 10:02 am
@C Sawtell – of course, there is a project to create a mapping system like that – Opengeodata.
My quibbles with the Opengeodata project are twofold, one of scale and one of philosophy.
On scale, I simply don’t think that an unpaid volunteer system will be able to map the whole of the UK to the detail and extent of the paid-for, dedicated professionals working at OS. Is Lockerbie on the OGD maps? Rheinn? Is it updated so that a new garden shed added visibly anywhere in the UK will appear on the master map within 6 months?
On philosophy, OGD thinks that OS should be privatised, and that there’s no need for a government-run agency to collect this data. I find this very ironic, since GPS relies on a system paid for by US taxpayers and run by the US government. Sort of “government shouldn’t be in this business, except where it helps us and we don’t have to pay for it”.
September 24th, 2007 at 10:57 pm
How about looking at this from another angle instead of immediately beating OS with the usual stick!
If I have read the situation correctly, always dangerous when not in full possession of the facts, then Google simply are not prepared to follow the terms that all customers of OS have to! It would be akin to me telling Steve Jobs that I don’t want to pay £300 and be bound to the O2 network for an iPhone. He would tell me “it doesn’t work like that” so I would say “lets negotiate” and he would say “No!” – ultimately it ends in stale-mate.
All data has to be paid for at some point, the data on Google may be free to the end user but you can bet that TeleAtlas don’t give it to them for nothing.
March 12th, 2008 at 4:41 pm
[...] We can think of an example. Actually, here’s another. See? Economics isn’t all about imaginary five-pound notes on the ground after all. [...]
September 18th, 2008 at 5:54 pm
[...] licence fees demanded by Ordinance Survey for UK mapping data continue to stiffle geo-related innovation, and even finding out about the planning applications near you can be a challenge, let alone being [...]